Google natural click-through rate, i.e. the free click-through traffic obtained in Google search engine results based on ranking. If your website has a click-through rate of 5%, then it means that 5 out of every 100 people come to your website through the search engine results; if your website has a click-through rate of 10%, then it means that 10 out of every 100 people come to your website through the search engine results. The natural click-through rate has a lot to do with your site’s ranking.
If you don’t understand, you can recall that when we usually look for our answers in Google search, the first thing we must do is click on the top position. We will always default to the higher the ranking, the more authoritative the answer. In fact, if you continue to pull down, you will find dozens or even hundreds of pages of search results, but will rarely click to see. So to get more traffic, we need to rank our site at the top. By optimizing our website content so that Google sees that our website deserves a good ranking, then our website’s click-through rate will naturally increase.
Why is natural click-through rate important?
High click-through rate = High traffic
Increasing the click-through rate from 5% to 10% is not a bad result. But if you increase the click-through rate from 10% to 20%, then not only do you see a 10% increase in click-through rate, the result is even at least a doubling of traffic! Although Google doesn’t consider click-through rate to be a factor in ranking, the higher the click-through rate, the more interested users are in our content, then Google will give you a better chance to rank.
If ranking can bring high click-through rate, then high click-through rate can not only bring top ranking position, but also make website traffic rise dramatically.
How to check the natural click-through rate?
Whether you are a professional, an amateur, or an SEO novice, the most common tool to check natural click-through rate is Semrush, a comprehensive and powerful tool that can be used to analyze any website, including traffic, keywords, rankings, outbound links, and other data.
Ranking Status
Find the ranking of all websites; find the ranking of all pages; find the ranking of all keywords.
Keyword Status
Find the ranking of specific keywords; find keyword selection suggestions.
Internal Links, External Links Status
Find the external links of the website; find the external links of specific pages; find or exclude nofollow external links.
Competitor status
Find your competitors; find keyword variations and page traffic of your competitors.
Advertising Status
Semrush offers paid keyword searches for users. Run research or keywords in any domain and also include paid traffic, CPC, competition level and other relevant metrics….
A few tips to improve your natural Google click-through rate
We have learned enough from the above about the importance of high rankings for website click-through rates. But it is not a complete certainty and requires more skills. How to get our website to the top ranking position?
- Improve keyword ranking
Keyword ranking has a big impact on the natural click-through rate of Google search results. Ranking number one is more valuable than any ranking. It is proven that the first ranked page has the highest click-through rate, and the click-through rate drops dramatically from the second page of the search result page.
With the chart below, we find that the keyword is ranked first, then the natural website position is forward and the higher the click-through rate will be. So we need to make our keywords first, at least the top three, so that our website will have a higher click-through rate.
- Optimize the search results page
When we go searching for a piece of content, we definitely expect to get the most useful value in the shortest time possible. We will see the URL, title and meta description in the search results. If you want visitors to go to your page without hesitation, then these displays must be useful to visitors or bring some benefit to them. Otherwise, even if you rank first, if your content does not match the visitor’s expectations, the visitor will not hesitate to exit the page. So it is important to focus on the key points in the search results display, so that users feel that clicking on this page is valuable and meaningful to them. So we need to optimize the title, URL, and meta description of the page.
Headlines
In the past, people sought compelling headlines (also known as “clickbait”), attracting people to a page by hyping up content that they had questions about, only to have the content not be the answer they were looking for. Headlines can grab attention, but it’s more important to respect the user’s need to visit and present content that matches their search intent. We have an extra section on how to create a click-worthy headline, if you are interested.
URLs
Generally our URLs are automatically generated from the headline, but sometimes we add words that are less relevant to the content in order to attract attention. In fact, a short and clear URL makes it easier for readers to understand the content of your page. If your URL is a jumble of words, then visitors will hesitate to click on the page before they consider clicking on it, thus reducing the click-through rate.
Meta Descriptions
The meta description is a basic description of the page content. It appears in the search results as a page summary, as the arrow points out in the image above. Admittedly, this is an easy point to overlook. But it is very important for Google SEO optimization. Although Google does not think that meta descriptions will help in ranking, they can help a lot in the actual optimization process for keyword ranking. Moreover, a quality meta description helps to attract visitors and thus increase the natural click-through rate of the page. Never write something that does not match your website for the sake of click-through rate, and keep the words short and concise and to the point.
Summary
In today’s world where Google is getting more and more demanding and it is harder and harder to do rankings, it is very important to increase the natural click-through rate in order to bring more traffic to your website. Google allows you to make various attempts on your website, you can optimize the content and invest money to improve the ranking. But these are the details that work but are the easiest places to overlook. The content of the search results is like a door knocker, as long as these three parts are optimized to a reasonable extent, then visitors will think your page will be helpful to them, and thus Google will recognize your website, and the website ranking will be improved qualitatively.
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