We all know that having Google traffic means embracing the whole world. With the further closure of the Chinese Internet, Baidu, the giant Chinese search engine, is not having an easy time. All Chinese Internet users have gone to short video and game platforms. Traditional websites and It is no longer possible for apps to survive; at this time, we are trying to use Google search to embrace users all over the world. Let’s talk about how to do Google search optimization;
Google search optimization can be carried out from the following seven aspects:
- Keyword research. Keyword research is the first step in Google search optimization, using keyword tools such as Google AdWords Keyword Planner to find keywords relevant to your website.
- Content creation. Creating high-quality, valuable content is the core of Google optimization, and at the same time, keeping it updated and publishing new content regularly to attract more visitors.
- Website structure optimization. Optimize the website structure to make it easy to be crawled and understood by search engines. Make sure the website has a good navigation menu, clear URL structure and meaningful page titles.
- External link building. Improving the trust and authority of the website by obtaining high-quality external links can be achieved by establishing partnerships with other websites, participating in social media activities, publishing high-quality content to attract links from other websites, etc.
- Website speed optimization. Google attaches great importance to user experience, and the loading speed of the website also has an impact on rankings. It can improve the loading speed of the website by compressing images, reducing the use of plug-ins, optimizing code, etc.
- Mobile optimized. With the popularity of mobile devices, Google has also paid more attention to mobile friendliness to ensure that the website has a good user experience and responsive design on mobile devices.
- At the same time, the principles of Google search SEO and Baidu are not exactly the same.
Baidu and Google have different search algorithms. Baidu pays more attention to the keyword density of the website and the number of external links, while Google pays more attention to the content quality and user experience of the website. Baidu’s search results tend to be more localized and commercial, while Google’s search results tend to be more global and academic. Therefore, on Baidu, it is easier for commercial websites to rank higher, while on Google, it is easier for academic websites to rank higher. The website structures of Baidu and Google are also very different. Baidu pays more attention to the website’s internal links and site maps, while Google pays more attention to the website’s external links and social media.
