External links, this should be a word that SEOers often talk about. No matter for a novice or an experienced person, link building is indeed a skill that needs to be mastered. Of course, it is not just as simple as sending out external links. Many people are also at a loss as to how to do this so-called link building and how to layout it? Why do I send a lot of external links and still have no effect?
A few days ago, I chatted with the boss about website promotion, and asked him to give us some suggestions on the user experience of the website. At the same time, he also asked us some questions about how to promote the website to get better rankings and more traffic. Of course, link building has to be mentioned, and external links will also be involved. He also has some understanding of SEO. At that time, he was very surprised and asked: “The backlinks are still effective?” Our answer is of course in the affirmative.
This is a statistical chart obtained by a foreign scholar who counted 1 million Google search results. It can be seen that the curve is in a downward trend, and the gap between the top few is even greater, indicating that links still have a large impact on rankings. Time also said that backlinks make them one of the top 3 ranking signals, so obviously, links are still the best way to determine the quality of a page, and the Penguin algorithm makes Google focus more on link quality than quantity.
The quality of the link may determine whether your website ranking will rise rapidly or be blocked directly.
PageRank? When it comes to PageRank, maybe everyone will laugh, it has not been updated for a long time, and it is still mentioned here, but why do many people use Ahrefs to view a website’s UR, DR or use MOZ to view a website’s PA, DA? Very simple, these are the proxy indicators of PR. As a qualified SEOer, will you make some external links of your own website on some websites with DR only in single digits? I believe most people will not do it.
Speaking of this, I have to talk about the old topic of relevance. Let me quote an original sentence from a Google engineer: “…getting a link from a high PageRank page used to always be valuable, today it’s more the relevance of the site’s theme In regards to yours, relevance is the new PageRank.”
If you are still generating a lot of irrelevant external links for your website purchases or software, then stop quickly. If you did something because you didn’t understand it, please reject these backlinks as soon as possible, because these spam links Can be fatal to a website.
Anchor text links, this may be what everyone does a lot to rank for the previous keyword. The daily work is to make anchor text links around a word that I need. It may have a certain effect, but it can be found that the effect is not satisfactory. For some words, no matter how many anchor text links you make, it will not help, and it is very unstable. In fact, when we use Ahrefs to analyze the Anchor Cloud of some powerful websites, we often find that the anchor text links of their number one word account for only 8-12% of the page, so I don’t recommend SEOers here. Go for lots of anchor text links. However, when you naturally get the anchor text links given by others, it is often a good thing, which means that your website content is recognized, your website is valuable and worth learning from.
Well, at this point, everyone must have a certain understanding of how to judge the quality and layout of a link. This is not to tell you how to make external links, but more to tell you not to do things that are not suitable for your website. Links, do your own content well, high-quality external links will come in a steady stream, sometimes you will see a small blog site with only three articles, the external links are indeed overwhelming, this is the value of the content, a An industry article with depth and connotation is often worth dozens or even hundreds of articles, and its influence is often enduring.
So, what do you need to do to obtain the high-quality external links you want through Content Marketing?
1.the content you write should be like an article, not a pile of words. Human beings are visual animals and have a great degree of distinction between beauty and ugliness. The typesetting, pictures, and charts of an article should be bolded appropriately. Make it pleasing to read, this is the first step you need to do.
What kind of articles are more attractive? Let’s look at the chart below
We found that List post is more popular and easier to get links, so what is List post? The short paragraph you see now is the List post. We can add a subtitle to this small paragraph called “Four Points to Pay Attention to in Content Marketing”. There are also articles like “Top Ten Weight Loss Tips” that are a List post, and readers are more inclined to read such articles. Textbook-like articles are suitable for sharing and being cited.
3.Data speak? By the way, the data speaks, and more readers are more inclined to read articles supported by data, because this represents authority, which means that you are not moaning about nothing here, but a result obtained through a series of data support.
4.The last point is that your content should dig deeper into your own theme, bring greater inspiration to readers, and let readers use it in their daily work. This is the greatest value of an article .
Here’s how to do a good job of link building on your own website through some methods.
External links to emails—I don’t know how many contacts you have with your partners. Maybe many salesmen see the word email, and the first reaction is to develop customers. After all, emails and telephones are indispensable companions for salesmen every day, but operations promotion staff But it is often overlooked that external links in emails are also an integral part of link building.
Many people know that foreigners have the habit of reading emails. Basically, the first thing they do every morning when they go to work is to scan their emails. Emails are something that salespeople and promoters almost have to read every day.
Foreign traders should receive some spam every day, and these spam often have a common feature, that is, usually with a naked link or anchor text link, as shown in the figure below, an inquiry classified as spam.
In fact, this kind of inquiry can be clearly seen at a glance, and it is automatically classified as Spam by the mail system. The purpose of the mail is to lure you to click on the hyperlink, and usually these links will send you to some phishing, Pornography, guns and ammunition websites, and even poison your computer, so this is automatically classified as spam by the mail system. But have you ever thought about it in reverse, if we write some personalized emails carefully and send them to our target audience, wouldn’t this be a great benefit to our website traffic and brand influence?
So here comes the question? How do we mine the emails of our target customers?
First, search for your target keyword in Google. Let’s take the keyword yoga socks as an example.
Then we put the number one URL in Ahrefs for analysis.
Click Backlinks on the left.
All of these appearing may be the linker you need, so the next step is to dig out their emails, after all, emails are our purpose this time.
Hunter.io, I don’t know if you have used this website before. The email mining tool is very useful for mining emails of some small business websites and blog sites. It will dig out all email addresses associated with this domain name, as shown in the figure below shown
I found the email address, and the next step is to communicate with the webmaster or administrator of the website. I believe that many SEOers have done one thing, that is, to send emails to some webmasters or bloggers who have a higher weight related to their products. Send a request to exchange links. But the emails that are often sent are all gone. These are all based on your website with good experience and rich content. The website is a mess and the brand is not well-known. Why should others link to your website?
Today’s focus is to give some guidance to some partners who are just about to build an independent station or start the next new project, how to do a good job of link building for a brand new site step by step. After all, the foundation of a website is very important. The website is your foundation, and the links you made in the early stage are also your foundation.
I won’t say much about the competitive analysis and keyword research that needs to be done in the early stage. The actual SEO passwords are written in great detail, so I won’t write them here.
So what should the website do after the basic content has been perfected and the scale has begun to take shape? I just said that the foundation of a website in the early stage is very important. Don’t rush to send out external links. If you add a large number of external links, it will be difficult not to enter the sandbox. What needs to be done in the early stage is precipitation. According to the situation of your website, the age of the domain name, etc., two weeks, or even one or two months are normal.
I once came into contact with a senior in the industry. He has a B station that he carefully manages. The domain name is relatively old. He has not taken the initiative to make any external links, but many long-tail words rank first. Or the first three, big words are still a bit difficult. He said that he built this site a few years ago to test what would happen if he didn’t make any external links. In the era when external links were flooded, this idea was really unique. .
Well, let’s get down to business. I’m not telling you this example for everyone to imitate. Obviously, this doesn’t apply to us. What we need to be an independent foreign trade station is to quickly start the brand, come to make inquiries, and receive orders.
Many people want to ask, in this first stage, do we need to do nothing and wait for Google to fully include it?
of course not.
The first stage: We need to go to major social media to establish and improve our Social Profile, complete our company introduction, business content, contact information, address and other specific information
The second stage: We need to do some real blog reviews. It is very difficult to write a high-quality and in-depth article. You will find that the products you operate will appear on some authoritative evaluation websites, that is, the previous article The List Post mentioned in the chapter is just like the first and second website that appeared when we searched for yoga socks.
Let’s click on the website to take a brief look at this website
We found that these products may be linked to Amazon, or they may be linked to the C station of an official website, just like the 10beasts.com I mentioned in the previous article. If you happen to be in this industry, then this advantage The base station is your best choice, but a brand may not be accepted by the owners of those websites at the beginning, and put in your website. If you want to cooperate with those bloggers, you must reach a certain height, so let’s start with blog comments, and let’s continue to look down.
These are blog comments, what we need to do is to make it longer and more relevant, so where should the link go? If you are a manufacturer of yoga socks, then obviously, we can also make such a blog site to attract traffic, and at the same time put our blog address in other people’s blog comments, and then introduce it to our C station after two hands, obviously , he can filter out a large part of the junk traffic, and the conversion will naturally increase. The traffic of Station C often depends on some blog sites. After all, Station C is mainly about products, and Google prefers some blog sites with a lot of text content. , Of course, when your website itself has a certain height, the above email links will come in handy again. Aren’t the owners of these websites the target webmasters we need to contact? Prepare with both hands to maximize effective traffic.
The third stage: we need to contact some guest bloggers, post some high-quality 2.0 article external links, look at products and do some related forum posts and replies, Q&A resources, high-quality image external links can be used to ensure quality Under the premise, do a little stability, and control the frequency yourself.
The fourth stage: About ten weeks or so, the website will improve. At this time, what we have to do is to continue to maintain it, and then make slight adjustments according to our existing results. Based on the current ranking, the gap with competitors , analyze and adjust the in-site and out-of-site strategies, maintain the advantages, and improve the disadvantages. It must be clear that if SEO does not advance, it will retreat.
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